text for question 3 analysis

Text for question 3 analysis

 

The primary audience for this leaflet would be the people in the area of Bishops Waltham who will be affected by the Sainsbury’s being built, therefore the secondary audience is:  Winchester City council because if the campaign gets enough attention and publicity, and the people receiving the leaflet do write a letter to the City Council then the Council will have to take action and stop this superstore being built. . The purpose of this text is to raise awareness of the possible problems of the Sainsbury’s being built whilst also persuading people to write a letter to the City Council to make sure Sainsbury’s isn’t built. The tone of this text is high register, which means that it's formal; this is due to the serious context the piece of writing attains. The form of this piece of writing is a leaflet, although within the leaflet it is displayed in the form of a letter, this is called the discourse structure.

Graphology is used in large amounts within this leaflet, it help draw the reader in and makes it stand out. An iconic logo is used at the top of the page, this provides the leaflet with a professional status, and it shows authority as it’s their official logo. Further down the leaflet there's a logo image of a heart surrounding the words 'Love Bishops Waltham'. The heart image has been chosen because a heart connotes passion and love, this therefore shows the readers that these people are passionate about Bishops Waltham and want the outright best for the community. Another type of graphology used in the text is: text boxes, this is vital because it holds the most important information, therefore it will draw their eye to this segment and if they do not read the rest of the text they will know the significant information. Finally, the clock portrayed within the banner at the top of the page shows that time is running out as it’s almost at 12 o’clock. This demonstrates that people need to act urgently as there is not much time before the superstore will be built, therefore the graphology will urge the people to act fast.

The lexis chosen within the text have a semantic field of – war, for example: ‘juggernaut’, ‘battle’, ‘destroys’, ‘vitality’ and ‘viability’. The word 'juggernaut' for example means to destroy everything in its way, lexically this has been chosen to dehumanize Sainsbury’s and express the damage it will do to the community if it's built. All these lexis chosen are extremely emotive to imply to the reader that if a letter isn’t written then their community will be destroyed due to this superstore being built. Through using this type of lexis they're implying to the reader that if they don’t write a letter then there will be desolation in Bishops Waltham, just like there would be if there was a war.

The text uses a wide variety of grammar to help persuade the people to get involved, the use of personal pronouns such as, 'we' and 'our' allows the reader to be part of the community from the leaflet, which may therefore inspire them to write a letter to the city council. Also, the personal plural pronouns demonstrate dominance, the ‘we’ shows that the community is more powerful together than alone. The text also includes a compound sentence, ‘is this a chance worth taking?’ this demonstrates a large amount of damage that will occur if the community doesn’t put in the effort, as they may feel that other people will do it so they won’t have to. It’s a case of people being lazy; the compound sentence is trying to make people write the letter to the council to make sure the superstore isn’t built. Also, the imperative sentence: ‘write a letter today stating your objection’, is also showing urgency, that the letter must be written as soon as possible to have the biggest impact on the council.